If you're not seeing dollar signs, look again.
A proven profit model
Millions of NOOK Apps have been downloaded and purchased, with our top-selling apps grossing $100,000 in the first 30 days. In fact, developers are reporting 3-4 times the app sales with NOOK than with other storefronts, and the opportunity keeps getting bigger.
Consumers can use their NOOK account for one-touch purchases on device and online, or shop in any of thousands of retail stores across the US and UK.
Our customers are not just book lovers, but avid consumers of all kinds of content. They actively seek apps that fit their lifestyle, and our unique approach to curation ensures those apps are never hard to find. By recommending apps alongside other forms of content, and promoting trial apps through targeted channels, we encourage consumers to check out new apps, accelerating downloads and conversion rates.
We also make it easy to purchase apps. Consumers can use their NOOK account for one-touch purchases on device and online, or shop in any of thousands of retail stores across the US and UK. It's no wonder that NOOK App Developers are making more money with NOOK.
Now, with the launch of our NOOK HD tablets and the recently revamped NOOK Storefront, we've added a highly personalized device experience that helps these same voracious consumers of content find apps that match their interests every day.
Developers can maximize their revenue with NOOK's uniquely intuitive app categories, personalized profiles, curated sample content and new Nook Channels™, which serve up fresh content regularly based on user interests and purchase patterns.
Our powerful new partnerships with leading UK retailers are also expanding the reach of thousands of apps into an entirely new market.