Get Discovered

We've created a better way to deliver apps to the right customers.

Never lost. Simply found.

NOOK uses an entirely unique approach to merchandising to ensure that consumers can find the apps they are looking for—and discover apps they never knew existed. Instead of getting buried in a sea of other apps, NOOK Apps are highlighted in intuitive categories and sub-categories, making more apps more visible to the customers most likely to purchase them.

In fact, our top-selling apps include a broader, more diverse assortment of apps than other stores, because apps such as consumer lifestyle, productivity and children's educational apps are organized where users can find them.

We don't wait for consumers to search in order to find what they are looking for. By leveraging our powerful content discovery system, we actively merchandise apps alongside other content that matches our users' interests.

For example, we’ve re-structured the Children NOOK Apps category around a scholastic model: parents and kids can find high-quality educational apps by learning and development topics as well as age, giving developers of children’s apps unprecedented visibility to their target customer.

Our new NOOK HD tablets drive app sales through:

NOOK Profiles™

Our set-up process prompts users to create up to six unique profiles on their tablet, enabling personalized app and content recommendations from the first time they use their device.

NOOK Channels™

Using a combination of human expertise and powerful algorithms, the NOOK team selects content for hundreds of promotional channels that are programmed by themes, interest areas, seasonal happenings and more—featuring apps alongside other content formats.

My NOOK Today

Users are regularly greeted with fresh content and personalized recommendations on their home screen.

Curated sample content

Users are presented with streams of carefully targeted sample content, including books, magazines, videos and trial apps, from which they can populate their library on the device.

By ensuring your apps are properly cataloged, and providing free trial versions of your apps, you can maximize your impact and sales on NOOK HD and NOOK HD+.

Get Discovered

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